Demand for electric vehicles continues to outpace supply in Clark County

After a year of waiting, Phil Hays received good news: His Volkswagen ID.4 was ready to be shipped from the manufacturer to the dealer.

Hays had done his research. Retired and no longer having to commute to work, he was sold on Volkswagen’s battery electric vehicle, a sporty four-door crossover SUV that had more than enough range for his needs and would require less maintenance.

And he was thrilled not to have to pay more than $4 for a gallon of gas.

The Vancouver resident expected to pay what is called, in auto sales lingo, MSRP — manufacturer’s suggested retail price — but when Hays showed up at the showroom in February, the dealer had raised the car’s price by $7,500.

“It was a sucker punch,” said Hays, who drove off the lot in his old car.

Clark County, Washington’s fifth-most-populous county, ranks fourth in the number of registered “battery electric vehicles” — known as BEVs. Over the past two years, Clark County drivers purchased more than 2,000 BEVs, raising the total to 4,890, according to data from the state Department of Licensing.

With rebates available from the federal government and Clark Public Utilities and concerns about unstable fuel prices and the impact of fossil fuels on the environment, the attraction for electric vehicles is growing. Rules that will require all new cars sold in Washington to be nearly emission-free by 2035 further stimulate demand that supply cannot yet meet.

The result has been higher prices, long waits and too little inventory for Clark County residents eager to get on the BEV bandwagon.

Affordability remains an issue. The average price of a BEV exceeds $66,000, about $20,000 more than the average for all new cars, according to Kelley Blue Book estimates. Teslas, which make up more than half of the 4,890 BEVs in Clark County, start at $46,990.

Relatively affordable options are starting to appear on the market, however. The 2023 Chevy Bolt starts at $26,500 MSRP — which excludes destination freight charge, tax, title, license, dealer fees and optional equipment. The 2023 Leaf’s MSRP is $28,040, the new Subaru Solterra starts at $44,995, the 2023 Ford Mustang Mach-E starts at $46,895, and the Ford F-150 Lightning starts at $51,974. Meanwhile, a 2023 gas-powered F-150 starts at $33,695.

Making electric vehicles more affordable is a federal tax credit of up to $7,500 for a new electric vehicle, whether it is a plug-in hybrid — referred to as PHEV — or a fully electric vehicle. A $4,000 credit is available for used electric vehicles.

The credit comes with conditions and stipulations, ranging from the cost of the vehicle to household income to the location where the minerals in the batteries are sourced. Until the Treasury Department issues its rules in March, some electric vehicles that may not comply with the new guidelines will be eligible for the credit.

Power costs low

On top of the benefit of the rebates, electricity is relatively cheap in Clark County. Clark Public Utilities offers electricity at roughly eight cents per kilowatt-hour for residential rates. In King County, the average is over 12 cents per kilowatt-hour.

Stiglich, who bought a Chevy Bolt in 2021, calculated that he paid $200 in electricity for the 10,000 miles he drove on the new car, compared with the roughly $1,300 he would have paid in gasoline on his 2020 Ford Escape.

The cost of operating an electric vehicle can vary greatly, depending on where a driver charges the vehicle. Stiglich typically charges his car at home, trying to avoid public chargers, where he once had to pay 51 cents a kilowatt-hour, more than six times what it costs in his own garage.

“You’re gonna save a lot of money on gas,” he said, “but if you have to rely on public charging, think hard and look at the costs of charging.”

Clark Public Utilities offers rebates for certain in-home charging stations and low-income, used electric-vehicle rebates that pay 10 percent of the purchase price, with a floor of $1,000. Through November 2022, the program had provided more than $15,000 total for 12 customers; the Nissan Leaf was the most popular purchase.

Supply

For as many resources and incentives are available, simply finding a vehicle can be exceedingly difficult. Long waits and dealer markups can frustrate someone hoping to drive off in a new BEV.

BEVs sales made up only 6 percent of the new passenger vehicle registrations in Clark County in November 2022, according to the state Department of Licensing. Comparatively, vehicles featuring the internal combustion engine — also known as ICE — made up 83 percent of new registrations that month. The other registrations were for PHEVs and others.

In spite of the gap, the demand for BEVs far outpaces supply, according to Kent VanArnam, director of marketing at Dick Hannah, which sells a variety of brands including Toyota, Subaru, Volkswagen and Dodge.

In spite of Vancouver Ford being one of the top Mustang Mach-E dealerships in the Northwest, it sold only about two dozen in 2022, according to Monte Phillips, general manager of the Vancouver Auto Group, which consists of Ford, Hyundai and Genesis dealerships. Demand for the F-150 Lightning pickup was even greater, with nearly 400 orders placed, but fewer than 10 trucks were delivered. Again, supply-chain issues were to blame, Phillips said.

By comparison, Vancouver Ford sold about 300 internal combustion F-150s in 2022 and likely could have sold more if it had been allotted more by the manufacturer, Phillips said.

Because Washington won’t be a zero-emission-vehicle state until 2025, Vancouver Hyundai did not receive a single electric Kona from the manufacturer, according to Phillips.

All pre-orders required a refundable $500 deposit, but Phillips said his company does not sell ordered vehicles above MSRP, although it does mark up some units already on the lot.

Phillips said he is familiar with stories like Hays’, however. He had a customer who ordered an F-150 Lightning at another dealership, but when the truck was ready to be shipped, the dealer told the would-be customer the price would be $25,000 higher because of a limited supply of the vehicle. The customer, Phillips said, ended up doing business with the Vancouver Auto Group.

Manufacturers like Ford, General Motors, Subaru and Hyundai cracked down on dealership markups in 2022, according to Kelley Blue Book.

‘I wanted to simplify my life’

Hays finally received his ID.4 in October 2022. It’s black, has all-wheel drive, and can do back-in as well as parallel parking.

After his first reservation fell through, he placed a second reservation at a Volkswagen dealership in Hillsboro that did not mark up online orders above MSRP. The second reservation took six months. In spite of the hassle it took, he’s glad he did it.

Hays anticipates being eligible for the full $7,500 tax credit on his 2022 returns, but he said he would have still purchased the car without the rebates.

“I just want something with less maintenance, and that’s what it boils down to,” he said. “Whether it’s pulling into a gas station or scheduling an oil change or having the transmission fluid checked and all that other stuff, I wanted to simplify my life.”